Tuesday, February 16, 2010

The PetsitUSA Blog

The PetsitUSA Blog

Facebook Fan Pages vs. Profiles

Posted: 15 Feb 2010 02:13 PM PST

Do you use a Facebook Fan Page or Profile to promote your pet sitting business? Do you know the difference between the two? It’s important to know how each one is intended to be used – especially if you’re relying on it to help promote your business. Here’s a little piece of a post I wrote over on Social Media Hound about Fan Pages & profiles . . .

Yes! There is a difference between a Facebook profile and a Facebook Fan Page.

Facebook profiles are for people.
Fan Pages are for businesses.

I cringe every time I see someone set up a profile in their business name. Here's why:

People vs. business
Profiles are intended for people, not businesses. It's actually against the Facebook terms to use a profile for a business. If the Facebook gods find your profile set up like this, it's possible they may delete the entire profile. So much for all your hard work getting friends!

Your Facebook Fan Page can be a part of your Search Engine Optimization strategy. Why is that, you ask? It's because Fan pages are indexed by search engines. Profiles are not.

If you're like most business owners, you want as many people as possible to find you online. If you set up a profile in your business name, you're not maximizing your exposure. Sure, your Facebook friends will be able to see your page, but new people won't find you all that easily.

Want to know more? Go read my post, Facebook Fan Page vs. Personal Profile,  on Social Media Hound. If you have your business listed in a personal profile on Facebook, you’re not getting the most out of Facebook.

Be sure to visit the PetsitUSA Fan Page on Facebook and feel free to friend me via my personal profile.

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