Posted: 26 Jun 2010 10:53 AM PDT
by: Sydney Johnston
There are thousands of used cars for sale on eBay every
single day. In fact, eBay Motors is the most profitable
sales division on eBay and naturally there are many
entrepreneurs who are interested in jumping into this
market. For instance, eBay claims it sells an SUV every nine
seconds and is the biggest online car dealer in America,
exceeding the traditional car companies. In fact, there are
15 million cars sold over the Internet each year - and
The recent rapid growth of the consignment business model
has made the used car market even more enticing. Many
sellers are able to sell cars they have never even seen and
with no more risk than the cost of the auction listing. Some
negotiators even persuade the car owner to pay for the ad,
thereby risking no more than their time.
The biggest single issue for this business model is the
trust of prospective buyers. After all, paying thousands or
tens of thousands of dollars for a car sight unseen is an
awesome leap of faith. Even buying for a plane ticket to go
see a car before paying causes buyers to be uncomfortable.
The best way sellers can overcome this fear is to use an
escrow service. The one chosen by eBay is Escrow.com, which
handles eBay auctions in the US and Canada.
An escrow service acts as a neutral third party. In an
exchange of merchandise, the buyer sends his money to
Escrow.com and the seller ships the product to the buyer.
The buyer usually has two days to inspect his purchase, and
if he is happy, he notifies the excrow company who releases
the money to the seller, minus its fee. If the buyer is
dissatisfied, he returns the undamaged merchandise to the
seller, and after the seller receives his merchandise back
(in satisfactory condition), the escrow company returns the
buyer's money. Thus both sides in the transaction are
protected. The buyer almost always pays the fees for this,
although sometimes buyer and seller split the cost.
Escrow.com has created its "Vehicle Services Division"
specifically for dealing with the used cars, trucks, SUVs
and almost anything else with wheels and a motor. The buyer
can have a 160 point inspection performed before agreeing to
the purchase. This is an inexpensive service and certainly
will save the buyer any headaches.
* The buyer pays a $125 fee that is non-refundable
* The seller is contacted and the inspection is carried out
* The buyer receives a report
* The buyer chooses to go ahead with the purchase - or not
Another choice for the buyer is to deposit his payment with
Escrow.com and then take delivery of the vehicle. The
seller ships the car after he knows the money is secure with
the escrow company. The seller must provide tracking
information, which is verified by Escrow.com.
The buyer has between one and 30 days to thoroughly inspect
his new purchase (the period is negotiated between the two
parties ahead of time). If this time expires and the escrow
company has not heard from the buyer, it assumes he is happy
and gives the purchase price to the seller.
The buyer may return his vehicle if he isn't happy and
sometimes buyers and sellers work out partial payment
agreements, the buyer being satisfied with some parts of the
transaction, but not with others. If a dispute arises, it is
settled by the American Arbitration Association.
The fee for this service is:
* $0 - $7,500 = value of vehicle: $125
* $7,500.01 to $15,000: $170
* $15,000.01 to $30,000: $200
* $30,000.01 to $50,000: $275
* $50,000+ = 6% of the value
Once both parties have agreed, the title transfer process
begins and Escrow.com will guarantee this too, for a fee of
$95. Title transfers are handled by Centerpoint Diversified
Services which works in all 50 states. The fee, naturally,
doesn't include any transfer costs - it is only insurance
that the title will be expedited to the satisfaction of both
Escrow.com also offers a service that will ship cars almost
anywhere in the world and will gather an auto history report
to inform sellers if their new chariot has been salvaged or
stolen, suffered flood or hail damage, been in a fire or
accident, has had an odometer rollback or has been used as a
police car, a rental or a taxi.
Anyone considering offering used cars for sale on eBay would
be well advised to thoroughly learn the services available
through Escrow.com and offer those to prospective buyers.
The trust factor will skyrocket and your chances of
completing sales will dramatically increase.
About the author:
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
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Posted: 26 Jun 2010 10:34 AM PDT
by: Greg Hayes
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.
It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!
What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95.
Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."
What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success.
About the author:
Are You Tired of the scams and the get-rich-quick schemes?
Greg Hayes is founding editor of http://www.mammothprofits.com/
Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
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